India
This guide covers how Section 194O operates in practice: scope, registration, reportable activities, exclusions, deadlines and counterpart considerations.
Who must register and report in India
E-commerce operators that facilitate sales or services must register as TDS deductors under Section 194O.
Key points:
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An e-commerce operator (ECO) is a person who owns, operates or manages a digital or electronic facility or platform for sale of goods or provision of services (including B2B or B2C marketplaces).
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ECOs must register for a TAN (Tax Deduction Account Number) and link it with their PAN.
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The obligation arises from 1 October 2020; first Form 26Q filing was due 31 January 2021.
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ECOs must deduct TDS from payments to resident sellers (e-commerce participants) under applicable conditions.
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“Consideration” is the gross amount paid or credited to a seller (including commissions, shipping, convenience fees) before deduction, or at the earlier of credit or payment.
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ECOs file Form 26Q (quarterly TDS return) and issue Form 16A (TDS certificate) to sellers.
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ECOs coordinate with the TDS / tax authority (Income Tax Department) via the TRACES / TDS portal.
Excluded platform operators for India
Some operators are excluded or exempt from being required to register under Section 194O:
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Entities selling their own goods or services (not facilitating third-party sellers).
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Platforms functioning purely as advertising, referral, or payment gateways, without any facilitation of sale or payout.
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If multiple ECOs exist, only the ECO that actually makes the payment to the seller is liable to deduct TDS.
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Stock exchanges / commodity / power exchanges (where distinct exchange framework applies).
DAC7 registration of platform operators in India
India does not have a DAC7-style registration system; compliance is via TDS processes under domestic law:
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ECOs must register for TAN (if they don’t already have one) and ensure TDS / withholding setup.
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Provide business identification (PAN, address, legal entity details) in TAN application.
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ECOs must maintain internal records and due diligence to identify resident sellers and ensure correct deduction.
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ECOs may rely on seller-provided PAN/Aadhaar / declarations for threshold/testing (e.g. the ₹5 lakh threshold for individuals).
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All records (transaction logs, deduction proofs, certificates, communication) should be retained (statutory records under Income Tax law).
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Filing / submission is via TDS / TRACES portal (electronic).
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No automatic information exchange is built into this regime; the focus is domestic tax enforcement.
Types of activities that must be reported for online platforms in India
| Activity type | Description | Examples | Notes / thresholds |
|---|---|---|---|
| Sale of goods | Facilitation of sale of tangible goods | Online marketplace sales of products | Subject to TDS under Section 194O |
| Sale of services | Facilitation of services, digital or offline | Consulting, delivery, creative services | Subject to TDS under Section 194O |
| Booking accommodation / travel | Platforms facilitating bookings or travel services | Hotel booking, travel platform services | Treated as services under 194O |
| Other third-party services | Any other services facilitated via platform | Repair services, gig work, etc. | Subject to same TDS rules |
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ECOs deduct TDS on the gross amount (i.e. before deducting commission, fees) at the earlier of credit or payment.
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If seller is individual or HUF and total receipts in a financial year ≤ ₹5,00,000 and PAN/Aadhaar furnished, ECO need not deduct TDS.
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If PAN/Aadhaar is not furnished, TDS is deducted at 5% under Section 206AA (instead of the standard rate).
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From 1 October 2024, the TDS rate under Section 194O is reduced from 1% to 0.10% on applicable transactions.
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Non-resident sellers are excluded from deduction under 194O; other withholding rules (e.g. Section 195) may apply.
Excluded sellers in India
Some sellers are not reportable (i.e. no TDS deducted) under Section 194O:
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Sellers whose annual sales/receipts are ≤ ₹5,00,000 (for individuals / HUF) and who have furnished PAN/Aadhaar.
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Non-resident sellers (i.e. those not resident in India).
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Sellers that sell only their own goods via the platform (i.e. not third-party).
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Transactions for which the platform acts merely as an advertiser or referral (no facilitation or payout).
Reporting deadlines for marketplaces in India
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ECOs must deposit TDS deducted by the 7th day of the month following the month in which deduction is made (for March deductions, by 30/31 March or April 30).
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ECOs file Form 26Q quarterly (for non-salary payments).
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Q1 (Apr–Jun) → due 31 July
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Q2 (Jul–Sep) → due 31 October
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Q3 (Oct–Dec) → due 31 January
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Q4 (Jan–Mar) → due 31 May
[EZTax; TaxGuru; IndiaFilings]
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ECOs issue Form 16A (TDS certificate) to sellers within 15 days of filing the relevant 26Q return.
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Corrections / amendments may be filed through the TDS portal (subject to portal rules).
Penalties / interest apply: ₹200/day for late return, interest 1% per month if late deduction, 1.5% per month for late deposit; failure in TAN registration may invoke ₹10,000 penalty.
Form 16A due dates
Form 16A (TDS Certificate) must be issued quarterly:| Quarter | Period covered | Due date for form 16A |
| Q1 | April–June | August 15 |
| Q2 | July–September | November 15 |
| Q3 | October–December | February 15 |
| Q4 | January–March | May 30 |
Form 26Q due dates
| Quarter | Period covered | Due date for filing Form 26Q |
| Q1 | 1 Apr – 30 Jun | 31 July |
| Q2 | 1 Jul – 30 Sep | 31 October |
| Q3 | 1 Oct – 31 Dec | 31 January |
| Q4 | 1 Jan – 31 Mar | 31 May |
Penalties for Non-Registration or Non-Compliance
Failure to register or comply may result in:- ₹10,000 Penalty for not obtaining TAN or quoting it incorrectly
- 1% interest per month (or part thereof) for late deduction, and 1.5% per month for late payment of deducted TDS
- Late Filing Fee: ₹200 per day until the return is filed (subject to maximum TDS amount)
However, India does have international tax treaties and information exchange (e.g. under OECD / FATCA / CRS) which may apply in parallel, but not specifically via Section 194O.