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Authorized representative
services in EU and UK

Appoint a local authorized representative to support your product compliance in the European Union and the United Kingdom. Lappa helps non-EU and non-UK businesses manage documentation, labelling requirements and communication with market surveillance authorities.

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EU coverage
Authorized representative support for businesses selling in the European Union
UK coverage
Local representation support for businesses entering the UK market
5 languages
Compliance support available in multiple languages
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What Are Authorized Representative Services

Authorized representative services allow businesses established outside the EU or UK to appoint a local representative for specific product compliance responsibilities.

Depending on the applicable product legislation, the representative may support compliance documentation, product labelling, communication with market surveillance authorities, and access to technical records.

Lappa provides authorized representative services for businesses that need a local compliance contact before placing products on the EU or UK market.

What Our EU and UK Authorized Representative Service Includes

  • Local representative address
    Use Lappa’s EU or UK representative details where required for product compliance and labelling.
  • Compliance document review
    We review the documents relevant to your product and representative obligations.
  • Product labelling guidance
    Get support with representative details and applicable product labelling requirements.
  • Authority communication support
    Lappa acts as a local compliance contact and supports communication with competent authorities.
  • Technical document management
    Maintain access to required compliance records and product documentation.
  • Regulatory update support
    Receive guidance when relevant product compliance requirements change.
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Who Needs an Authorized Representative in the EU or UK

Non-EU manufacturers selling in the EU
Businesses established outside the EU that may need a locally established representative under applicable product legislation.

Non-UK manufacturers selling in Great Britain
Businesses entering the UK market that require a local compliance contact under relevant UK product rules.

Ecommerce and marketplace sellers
Online sellers that may need representative details for product compliance, labelling, or marketplace verification.

International brands expanding into Europe
Brands managing product compliance across multiple EU and UK sales channels.

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1
Submit your company and product information Share your company details, product categories, target markets, and existing compliance documentation.
2
Complete the compliance review Our team reviews your documents and confirms the representative requirements for your products in the EU or UK.
3
Sign the representative mandate Complete the service agreement and formally appoint Lappa as your authorized representative.
4
Receive your representative details Use the provided EU or UK representative information for applicable labelling, documentation, and marketplace requirements.
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How to Appoint Lappa as Your Authorized Representative includes:

1. Submit your company and product information
Share your company details, product categories, target markets, and existing compliance documentation.

2. Complete the compliance review
Our team reviews your documents and confirms the representative requirements for your products in the EU or UK.

3. Sign the representative mandate
Complete the service agreement and formally appoint Lappa as your authorized representative.

4. Receive your representative details
Use the provided EU or UK representative information for applicable labelling, documentation, and marketplace requirements.

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Changing Your Authorized Representative in the EU or UK

Businesses can change their authorized representative when their compliance needs, service provider, or market strategy changes. The transition should be managed carefully to maintain continuity of regulatory communication and access to compliance documentation.

Lappa can support the transfer process, review existing documentation, and help establish a new representative mandate for the relevant EU or UK market.

  • Review the existing representative agreement
  • Transfer relevant compliance documentation
  • Sign the new representative mandate
  • Update representative details where required
  • Maintain continuity of communication with authorities

CE Label and authorised representative requirements with an Authorized Representative

Depending on the applicable product legislation, products sold in the EU or UK may need to display information about the manufacturer, authorized representative, or other responsible economic operator.

Lappa helps businesses review representative details, compliance documentation, and labelling requirements before products are placed on the market.

  • Representative name and address
  • Required product compliance information
  • CE or UKCA documentation where applicable
  • Labelling updates after appointing or changing a representative
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Our role as authorized representatives

Lappa acts as your local compliance contact in the EU or UK within the scope of the agreed mandate. We help businesses maintain required documentation, support product labelling, communicate with competent authorities, and manage ongoing representative obligations.

  • Local representative address
  • Compliance documentation support
  • Product labelling guidance
  • Communication with authorities
  • Regulatory update support
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EU Authorized Representative for Amazon Sellers

Understanding the differences between CE and UKCA marking is crucial for businesses selling in the EU and UK. Both systems require an authorised representative service if the manufacturer is based outside the region. The table below shows how the two conformity marks compare across key criteria.

Changing Your Authorized Representative in the EU or UK

Businesses can change their authorized representative when their compliance needs, service provider, or market strategy changes. The transition should be managed carefully to maintain continuity of regulatory communication and access to compliance documentation.

Lappa can support the transfer process, review existing documentation, and help establish a new representative mandate for the relevant EU or UK market.

  • Review the existing representative agreement
  • Transfer relevant compliance documentation
  • Sign the new representative mandate
  • Update representative details where required
  • Maintain continuity of communication with authorities
Requirement EU UK
Local representative EU-established representative where required UK-established representative where required
Applicable rules EU product legislation UK product legislation
Product marking CE marking where applicable CE or UKCA depending on applicable UK rules
Authority contact EU market surveillance authorities UK competent authorities
Representative details May need to appear on product, packaging or documentation May need to appear on product, packaging or documentation
Documentation Maintain access to required compliance records Maintain access to required compliance records

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Frequently asked questions

What is an authorized representative in the EU

An EU authorized representative is a person or company established in the EU and formally appointed by a manufacturer to carry out specific compliance tasks on its behalf. These tasks may include maintaining access to technical documentation, cooperating with market surveillance authorities, and supporting product compliance requirements.

Do I need an authorized representative to sell products in the EU

It depends on your company location, product category, and the legislation that applies to your products. For certain regulated products, a non-EU manufacturer must ensure that an eligible economic operator is established in the EU. An authorized representative can fulfil this role when properly appointed by written mandate

What does an authorized representative do

The exact duties depend on the applicable regulation and the written mandate. Typical tasks include keeping compliance documentation available, communicating with market surveillance authorities, providing requested conformity information, and supporting regulatory cooperation.

Do I need a separate authorized representative for the UK

EU and UK product compliance frameworks are separate. An EU-based representative does not automatically cover the Great Britain market, and a GB-based representative is not automatically recognised for EU compliance purposes. The appropriate arrangement depends on the relevant UK product legislation.

Can one EU authorized representative cover all EU countries

An authorized representative established in the EU can act under a valid mandate for the relevant EU compliance tasks covered by that mandate. The exact scope depends on the applicable product legislation and the responsibilities assigned by the manufacturer.

What documents are needed to appoint an authorized representative

The required documents depend on the product category, but commonly include company details, product information, technical documentation, declarations of conformity where applicable, and a written mandate defining the representative’s responsibilities.

Does the authorized representative’s address need to appear on the product

In some regulatory frameworks, information about the responsible economic operator or authorized representative must appear on the product, packaging, parcel, or accompanying documentation. The exact requirement depends on the product legislation that applies.

Can Lappa act as my authorized representative in both the EU and UK?

Lappa provides authorized representative services for eligible businesses entering the EU and UK markets. The exact service scope depends on the product type, applicable legislation, and the compliance responsibilities that can legally be assigned under the relevant mandate.

Can I change my existing authorized representative

Yes. A manufacturer can appoint a new representative, but the transition should be documented carefully. The existing mandate, transfer of compliance documentation, new appointment, and any required updates to product information or labelling should be handled before the new representative takes over.

How long does it take to appoint an authorized representative

The timing depends on the product type, completeness of the compliance documentation, and the applicable regulatory requirements. Once the required documents have been reviewed and the mandate has been signed, the appointment can be completed.